CUET-PG SERIES Mass-media-and-communication
Advertising
8 previous year questions.
Volume: 8 Ques
Yield: Medium
High-Yield Trend
8
2023 Chapter Questions 8 MCQs
01
PYQ 2023
medium
mass-media-and-communication ID: cuet-pg-
Identify the sequence of elements in Uses and Gratification Model.
A. Motives
B. Basic needs
C. Gratification
D. Individual characteristics
Choose the correct answer from the options given below:
A. Motives
B. Basic needs
C. Gratification
D. Individual characteristics
Choose the correct answer from the options given below:
1
D, B, A, C
2
B, A, D, C
3
A, B, D, C
4
B, D, A, C
02
PYQ 2023
medium
mass-media-and-communication ID: cuet-pg-
Arrange in sequence correct the four step marketing procedure used in developing advertising messages.
A. Interest
B. Desire
C. Action
D. Attention
Choose the correct answer from the options given below:
A. Interest
B. Desire
C. Action
D. Attention
Choose the correct answer from the options given below:
1
A, D, B, C
2
D, B, A, C
3
A, B, C, D
4
D, A, B, C
03
PYQ 2023
medium
mass-media-and-communication ID: cuet-pg-
Arrange the authors who contributed to communication theories in the chronological order beginning from the first.
A. Theodore H. Newcomb
B. George Gebner
C. Westley Maclean
D. Fritz Heider
Choose the correct answer from the options given below:
A. Theodore H. Newcomb
B. George Gebner
C. Westley Maclean
D. Fritz Heider
Choose the correct answer from the options given below:
1
B, C, A, D
2
D, B, A, C
3
D, A, C, B
4
B, A, C, D
04
PYQ 2023
medium
mass-media-and-communication ID: cuet-pg-
Given below are two statements:
Statement I: David Ogilvy is related to the field of Advertising.
Statement II: D.W. Griffith has contributed extensively to the field of Advertising.
In the light of the above statements, choose the most appropriate answer from the options given below.
Statement I: David Ogilvy is related to the field of Advertising.
Statement II: D.W. Griffith has contributed extensively to the field of Advertising.
In the light of the above statements, choose the most appropriate answer from the options given below.
1
Both Statement I and Statement II are correct
2
Both Statement I and Statement II are incorrect
3
Statement I is correct but Statement II is incorrect
4
Statement I is incorrect but Statement II is correct
05
PYQ 2023
medium
mass-media-and-communication ID: cuet-pg-
Commercials on Vividh Bharati were introduced on Akashvani from___
1
1st Nov 1967
2
1st Nov 1969
3
1st Nov 1970
4
1st Nov 1971
06
PYQ 2023
medium
mass-media-and-communication ID: cuet-pg-
What is the sequence in which adverting production is undertaken?
(A) Execution
(B)Visualisation
(C)Creative brief
(D)Target plan.
Chose the correct answer from the options given below:
(A) Execution
(B)Visualisation
(C)Creative brief
(D)Target plan.
Chose the correct answer from the options given below:
1
(C), (D), (B), (A)
2
(D), (C), (B), (A)
3
(D), (C), (A), (B)
4
(C), (D), (A), (B)
07
PYQ 2023
medium
mass-media-and-communication ID: cuet-pg-
Match List I with List II
Choose the correct answer from the options given below:
List I | List II | ||
|---|---|---|---|
| (A) | High angle | (I) | Character looks powerful |
| (B) | Low angle | (II) | Maintains neutrality |
| (C) | Yuva Vani | (III) | Character looks weak |
| (D) | Wide angle | (IV) | More depth of field |
Choose the correct answer from the options given below:
1
(A)-(III), (B)-(1), (C)-(II), (D)-(IV)
2
(A)-(I), (B)-(II), (C)-(III), (D)-(IV)
3
(A)-(I), (B)-(III), (C)-(II), (D)-(IV)
4
(A)-(IV), (B)-(1), (C)-(II), (D)-(III)
08
PYQ 2023
medium
mass-media-and-communication ID: cuet-pg-
Identify the correct order of the elements of marketing.
(A) Promotion
(B) Product
(C) Place
(D) Price
Choose the correct answer from the options given below:
(A) Promotion
(B) Product
(C) Place
(D) Price
Choose the correct answer from the options given below:
1
(D), (B), (A), (C)
2
(B), (D), (C), (A)
3
(B), (C), (A), (D)
4
(C), (D), (A), (B)