CUET-UG SERIES Mass-media-and-communication
Reading Comprehension
2 previous year questions.
Volume: 2 Ques
Yield: Medium
High-Yield Trend
2
2023 Chapter Questions 2 MCQs
01
PYQ 2023
easy
mass-media-and-communication ID: cuet-ug-
Read the passage given below and answer following five question :
AIR has evolved, over the years, a three-tier system of broadcasting namely national, regional, and local. It caters to the information, education, and entertainment needs of the audrence through its stations in this country of continental dimension with plural society. They provide news, music spoken words, and other programmes in 23 languages and 176 dialects to almost the entire population of the country which crossed 1 billion mark recently.
The entertainment channel of AIR named Vividh Bharati was started on October 3, 1957 and since November 1, 1967, commercials were aired on this channel. The first Radro Sangeet Sammelan was organised in 1954, which has since become an annual feature. Akashvani Annual Awards to promote excellence in Programme, Engineering, News and Audrence Research were instituted in 1974. Doordarshan was separated from AIR on April 1, 1976. The first broadcast by political parties before elections went on-air in 1977 from different stations of AIR. The North Eastern Service was commissioned on January 3, 1990 at Shillong in the campus of AIR, Shillong. The public service broadcasting initially in the evening transmission for about five and a half hour dally has since been extended to three trasnmissions. The programmes are beamed through a 50 kw SW transmitter in Hindr and English besides music programmes in different languages/dialects of all the states of the North East.
AIR has evolved, over the years, a three-tier system of broadcasting namely national, regional, and local. It caters to the information, education, and entertainment needs of the audrence through its stations in this country of continental dimension with plural society. They provide news, music spoken words, and other programmes in 23 languages and 176 dialects to almost the entire population of the country which crossed 1 billion mark recently.
The entertainment channel of AIR named Vividh Bharati was started on October 3, 1957 and since November 1, 1967, commercials were aired on this channel. The first Radro Sangeet Sammelan was organised in 1954, which has since become an annual feature. Akashvani Annual Awards to promote excellence in Programme, Engineering, News and Audrence Research were instituted in 1974. Doordarshan was separated from AIR on April 1, 1976. The first broadcast by political parties before elections went on-air in 1977 from different stations of AIR. The North Eastern Service was commissioned on January 3, 1990 at Shillong in the campus of AIR, Shillong. The public service broadcasting initially in the evening transmission for about five and a half hour dally has since been extended to three trasnmissions. The programmes are beamed through a 50 kw SW transmitter in Hindr and English besides music programmes in different languages/dialects of all the states of the North East.
02
PYQ 2023
easy
mass-media-and-communication ID: cuet-ug-
Read the passage carefully and answer the question based on the passage:
Advertisements draw our attention to various products and describe them positively so that we become interested in buying them. Have you ever heard of the word brand? Advertising is all about building brands. At a very basic level, branding means stamping a product with a particular name or sign. This is done in order to differentiate it from other products in the market.
Just naming the product may not make us buy it. This is where advertising comes in. It plays a crucial role in trying to convince us to buy the product that is advertised by claiming certain special values of a brand. These special values of a brand are called brand values. These brand values are conveyed through the use of visuals and words to give us an overall image that appeals to us.
Advertisements are an important part of our social and cultural life today. We watch advertisements, discuss them and often judge people according to the brand products they use. Given that advertisements are such a powerful source of influence of our lives, we need to be able to understand the ways in which they work.
Advertisements draw our attention to various products and describe them positively so that we become interested in buying them. Have you ever heard of the word brand? Advertising is all about building brands. At a very basic level, branding means stamping a product with a particular name or sign. This is done in order to differentiate it from other products in the market.
Just naming the product may not make us buy it. This is where advertising comes in. It plays a crucial role in trying to convince us to buy the product that is advertised by claiming certain special values of a brand. These special values of a brand are called brand values. These brand values are conveyed through the use of visuals and words to give us an overall image that appeals to us.
Advertisements are an important part of our social and cultural life today. We watch advertisements, discuss them and often judge people according to the brand products they use. Given that advertisements are such a powerful source of influence of our lives, we need to be able to understand the ways in which they work.