E Commerce And Digital Marketing

1. Physical Presence: Traditional Commerce requires a physical store where buyers can visit. E-Commerce operates through digital websites/apps without a physical storefront.
2. Operating Hours: Traditional stores have fixed opening hours. E-Commerce is available 24/7.
3. Geographical Reach: Traditional Commerce is limited to a local area. E-Commerce has a global reach.
4. Tangibility: In Traditional Commerce, customers can touch and inspect goods before buying. In E-Commerce, customers rely on images and descriptions.

1. E-Commerce (Electronic Commerce) is the buying and selling of goods and services over the internet.
2. It involves the transfer of money and data to execute these transactions.
3. It includes various models like B2B, B2C (Business-to-Consumer), and C2C (Consumer-to-Consumer).

1. Global Reach: E-Marketing allows businesses to reach customers anywhere in the world, removing geographical limitations.
2. Lower Cost: It is generally more affordable than traditional marketing channels like TV or print media.
3. 24/7 Availability: Marketing campaigns run around the clock, allowing automated sales and customer interaction at any time.
4. Targeted Audience: Digital tools allow businesses to target specific demographics, interests, and behaviors, ensuring the message reaches the right people.

1. B2B (Business-to-Business) Commerce refers to electronic transactions between two businesses rather than between a business and a consumer.
2. Examples include a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer.
3. It typically involves bulk orders and higher transaction values.

1. Information Technology (IT) is the use of computer systems, storage, networking, and physical devices to create, process, store, secure, and exchange electronic data.
2. It encompasses both hardware (computers, servers) and software (operating systems, applications).
3. IT is the backbone of modern business operations and communication.

1. In the context of the Marketing Mix (4Ps), "Product" refers to the goods, services, or information offered to customers.
2. In E-Marketing, products can be digital (e.g., e-books, software) or physical goods sold online.
3. E-Marketing allows for product customization and detailed online catalogs to showcase features effectively to a global audience.

1. Traditional marketing uses mediums like Television, Radio, Newspapers, and Billboards.
2. These mediums broadcast a message to the audience without a direct mechanism for the audience to reply immediately.
3. Therefore, it is classified as one-way communication. (Contrast with Digital Marketing, which is interactive/two-way).

1. E-commerce sites are automated, allowing 24 7 access for customers.
2. Digital catalogs allow instant updates, enabling quick information sharing.
3. Transactions are digital (invoices, receipts), leading to less use of paper.
4. Since all options are advantages, (d) is correct.

1. "E" stands for Electronic, implying the use of digital platforms.
2. Trading refers to the exchange of financial instruments like stocks, bonds, or currencies.
3. It allows investors to place orders directly through online trading accounts without physical brokers.

1. It encompasses all marketing activities conducted via electronic media.
2. Common channels include email, social media, search engines, and websites.
3. It allows for targeted reach, lower costs, and real-time performance tracking compared to traditional marketing.