Marketing

A Stock Keeping Unit (SKU) code is a unique alphanumeric code assigned to each product to help track inventory and sales efficiently.
Obsolescence refers to the condition when products become outdated or no longer in demand due to technological advancements. Therefore, the two inventory aspects faced by ‘Techworks’ are SKU codes for tracking and Obsolescence due to technology changes.

A trademark is any brand name, word, symbol, or design (or combination thereof) that is legally registered or established by use as representing a company or product. It provides legal protection against unauthorized use by others. Let’s clarify the terms:
Brand name: The verbal part of a brand (e.g., "Nike").
Brand mark: The symbol or logo part of the brand (e.g., the Nike swoosh).
Trademark: A legally protected brand name or mark.
Logo: A graphic mark or emblem used by a business (can be part of a trademark). Thus, the correct and legally appropriate answer is (C) Trademark.

In the given case, Payal Ltd. directly appoints salespersons to reach customers without involving any intermediaries like wholesalers or retailers. This means the product moves directly from the manufacturer to the consumer. This type of distribution system is known as a Zero-Level Channel (also called direct selling).
Zero-Level Channel: Manufacturer → Consumer (no middlemen)
One-Level Channel: Manufacturer → Retailer → Consumer
Two-Level Channel: Manufacturer → Wholesaler → Retailer → Consumer
Three-Level Channel: Manufacturer → Agent → Wholesaler → Retailer → Consumer As there is no intermediary involved and the company sells directly to customers, the correct answer is (D) Zero-Level Channel.