CUET-PG SERIES Commerce
Advertising Effectiveness
2 previous year questions.
Volume: 2 Ques
Yield: Medium
High-Yield Trend
2
2025 Chapter Questions 2 MCQs
01
PYQ 2025
medium
commerce ID: cuet-pg-
Which of the following is a method for selecting and qualifying advertising goals and for using those goals to measure advertising performance?
1
AIDA model
2
DAGMAR Model
3
PEST Model
4
PESTEL Model
02
PYQ 2025
medium
commerce ID: cuet-pg-
Which of the following tests are often employed to measure advertising effectiveness?
(A) Recognition test
(B) Inquiry test
(C) Reason-why test
(D) Sales test
(A) Recognition test
(B) Inquiry test
(C) Reason-why test
(D) Sales test
1
(A), (B) and (C) only
2
(A), (B) and (D) only
3
(A), (B), (C) and (D)
4
(B), (C) and (D) only