Marketing Practice And Finance
10 previous year questions.
High-Yield Trend
Chapter Questions 10 MCQs
| List I (Retailer Type) | List II (Description) |
|---|---|
| (A) Specialty Store | (I) A store that carries several product lines like clothing, home furnishing, and household goods |
| (B) Convenience Store | (II) A relatively large, low-cost, high-margin, high-volume, self-service operation designed to serve the consumer’s total needs for grocery and household products |
| (C) Supermarket | (III) A store that carries a narrow product line with a deep assortment |
| (D) Department Store | (IV) A relatively small store located near residential areas |
| List I (Four Ps): | List II (Four As): |
|---|---|
| (A) Product | 1. Affordability |
| (B) Price | 2. Acceptability |
| (C) Place | 3. Awareness |
| (D) Promotion | 4. Accessibility |
Match List-I with List-II: 
Match List-I with List-II:

(B) Basic Product
(C) Expected Product
(D) Potential Product
(B) It involves focusing on narrower segment
(C) It is also known as undifferentiated marketing
(D) It requires targeting multiple wider segments by meeting diverse needs
About Marketing Practice And Finance - CUET-PG
Marketing Practice And Finance is a vital chapter for CUET-PG aspirants. Mastering the concepts covered in this chapter is essential for securing a top rank.
By rigorously practicing the previous year questions associated with this chapter, you can identify high-yield topics, understand the examiner's perspective, and boost your confidence during the actual exam.
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