Greenwashing

The term "greenwashing" is best described as deceptively conveying a misleading impression that a company's products or practices are environmentally friendly. Greenwashing is a marketing strategy where companies try to portray themselves as environmentally conscious, even if their actions don't necessarily reflect that commitment. It often involves using misleading language, imagery, or selective data to create a positive environmental image.  The goal is to gain a competitive advantage by appealing to consumers who are increasingly concerned about environmental issues.