CUET-UG SERIES Entrepreneurship
Enterprise Marketing
5 previous year questions.
Volume: 5 Ques
Yield: Medium
High-Yield Trend
5
2023 Chapter Questions 5 MCQs
01
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Identify the type of brand which is also referred as Umbrella Branding
1
Individual Brand Names
2
Family Brand Names
3
Corporate Names
4
Alpha-numeric names
02
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Match List I with List II
Choose the correct answer from the options given below :
| List I | List II | ||
| A. | Brand Name | I. | Part of the brand that can be recognised |
| B. | Brand Mark | II. | Provides Legal Protection against its use by other firms |
| C. | Trade Mark | III. | Part of a brand which can be vocalized |
| D. | Tag line | IV. | end lines |
1
A-III, B-I, C-II, D-IV
2
A-III, B-II, C-I, D-IV
3
A-III, B-IV, C-I, D-II
4
A-II, B-IV, C-I, D-III
03
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Components of a Brand consist of :
A. Trade Mark
B. Labelling
C. Brand name
D. Brand Mark
E. Promotion Strategy
A. Trade Mark
B. Labelling
C. Brand name
D. Brand Mark
E. Promotion Strategy
1
C and B only
2
A and C only
3
A, D and E only
4
A, C and D only
04
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Arrange the following for two levels channel of Distribution :
A. Retailer
B. Consumer
C. Producer
D. Wholesaler
E. Agent
A. Retailer
B. Consumer
C. Producer
D. Wholesaler
E. Agent
1
C, B, A, D
2
C, D, A, B
3
C, D, B, A
4
C, A, E, B, D
05
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Identify which statement is correct as per generic requirement of a product
1
Generic requirement is that part of brand which can be vocalised
2
Generic requirement provides legal protection to the brand
3
Generic requirement is the core benefit, a product offers to the customer
4
Generic requirement is that part of the brand which can be recognised but cannot be vocalised