CUET-UG SERIES Entrepreneurship
Enterprise Marketing
5 previous year questions.
Volume: 5 Ques
Yield: Medium
High-Yield Trend
5
2023 Chapter Questions 5 MCQs
01
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Identify the type of brand which is also referred as Umbrella Branding
1
Individual Brand Names
2
Family Brand Names
3
Corporate Names
4
Alpha-numeric names
02
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Match List I with List II
Choose the correct answer from the options given below :
| List I | List II | ||
| A. | Brand Name | I. | Part of the brand that can be recognised |
| B. | Brand Mark | II. | Provides Legal Protection against its use by other firms |
| C. | Trade Mark | III. | Part of a brand which can be vocalized |
| D. | Tag line | IV. | end lines |
1
A-III, B-I, C-II, D-IV
2
A-III, B-II, C-I, D-IV
3
A-III, B-IV, C-I, D-II
4
A-II, B-IV, C-I, D-III
03
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Components of a Brand consist of :
A. Trade Mark
B. Labelling
C. Brand name
D. Brand Mark
E. Promotion Strategy
A. Trade Mark
B. Labelling
C. Brand name
D. Brand Mark
E. Promotion Strategy
1
C and B only
2
A and C only
3
A, D and E only
4
A, C and D only
04
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Arrange the following for two levels channel of Distribution :
A. Retailer
B. Consumer
C. Producer
D. Wholesaler
E. Agent
A. Retailer
B. Consumer
C. Producer
D. Wholesaler
E. Agent
1
C, B, A, D
2
C, D, A, B
3
C, D, B, A
4
C, A, E, B, D
05
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Identify which statement is correct as per generic requirement of a product
1
Generic requirement is that part of brand which can be vocalised
2
Generic requirement provides legal protection to the brand
3
Generic requirement is the core benefit, a product offers to the customer
4
Generic requirement is that part of the brand which can be recognised but cannot be vocalised
About Enterprise Marketing - CUET-UG
Enterprise Marketing is a vital chapter for CUET-UG aspirants. Mastering the concepts covered in this chapter is essential for securing a top rank.
By rigorously practicing the previous year questions associated with this chapter, you can identify high-yield topics, understand the examiner's perspective, and boost your confidence during the actual exam.
Frequently Asked Questions
Why focus on Enterprise Marketing PYQs?
Analyzing PYQs for this specific chapter reveals the most frequently tested concepts and the typical complexity of questions, allowing you to tailor your study plan efficiently.
How to best use this analysis?
Review the topic breakdown to see which sub-topics within Enterprise Marketing carry the most weight. Then, tackle the questions iteratively to solidify your understanding.