CUET-UG SERIES Entrepreneurship
Marketing Plan
12 previous year questions.
Volume: 12 Ques
Yield: Medium
High-Yield Trend
12
2023 Chapter Questions 12 MCQs
01
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Identify the correct sequence of steps in preparing the marketing plan
A. Identify the target market
B. Implementation & monitoring of the plan
C. Conduct SWOT analysis
D. Define marketing strategy
E. Establish goals
A. Identify the target market
B. Implementation & monitoring of the plan
C. Conduct SWOT analysis
D. Define marketing strategy
E. Establish goals
1
B, D, C, E, A
2
A, B, C, D, E
3
E, D, C, B, A
4
A, C, E, D, B
02
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Arrange in sequence the following three-level Channel of distribution.
A. Wholesaler
B. Agent
C. Retailer
D. Producer
E. Consumer
Choose the correct answer from the options given below:
A. Wholesaler
B. Agent
C. Retailer
D. Producer
E. Consumer
Choose the correct answer from the options given below:
1
D, B, C, E, A
2
D, B, A, C, E
3
D, B, A, E, C
4
D, B, E, C, A
03
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Arrange the following in sequence for steps involved in identifying target market.
A. Divide the market into smaller market
B. Developing a marketing plan
C. Deciding what the general market wishes to pursue
D. Select segments to target
Choose the correct answer from the options given below:
A. Divide the market into smaller market
B. Developing a marketing plan
C. Deciding what the general market wishes to pursue
D. Select segments to target
Choose the correct answer from the options given below:
1
A, B, C, D
2
C, A, D, B
3
C, D, A, B
4
B, C, D, A
04
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Marketing plan establishes how the entrepreneur will compete and operate in the marketplace. Identify in sequence the following steps involved in marketing plan.
A. Conduct SWOT analysis
B. Define marketing strategy
C. Business situation analysis
D. Establish goals
E. Identify the target market
Choose the correct answer from the options given below:
A. Conduct SWOT analysis
B. Define marketing strategy
C. Business situation analysis
D. Establish goals
E. Identify the target market
Choose the correct answer from the options given below:
1
C, E, A, B, D
2
C, E, A, D, B
3
C, E, D, A, B
4
C, A, D, E, B
05
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Match List I with List II.
Choose the correct answer from the options Choose the correct answer from the options given below:
| List I | List II |
|---|---|
| A. Pricing that does not consider competitor action and their effect on pricing of the product | III. Cost-plus Pricing |
| B. Pricing that can result in fast diffusion and adoption | I. Penetration Pricing |
| C. Pricing where research and development cost of making a new product is recovered quickly | IV. Skimming Pricing |
| D. Pricing that permits different rates to be extended to different customers for the same goods or services | II. Variable Pricing |
1
A-II, B-I, C-IV, D-III
2
A-III, B-I, C-IV, D-II
3
A-III, B-I, C-IV, D-I
4
A-IV, B-I, C-III, D-II
06
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Identify the components of Brand.
A.Brand Name
B.Trade Mark
C.Price
D.Brand Mark
Choose the correct option from the options given below:
A.Brand Name
B.Trade Mark
C.Price
D.Brand Mark
Choose the correct option from the options given below:
1
A,B,C,D only
2
A,B,C only
3
A,B,D only
4
A,C,D only
07
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Match List I with List II
| List I | List II |
|---|---|
| A. Advertising | III. T.V, radio etc. |
| B. Personal Selling | IV. Oral Presentation of message |
| C. Sales Promotion | I. Coupons, loyalty rewards etc. |
| D. Public Relations | II. Building good relations |
1
A-I, B-II, C-III, D-IV
2
A-IV, B-III, C-II, D-I
3
A-III, B-I, C-IV, D-II
4
A-III, B-IV, C-I, D-II
08
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Which strategy consists of a plan that positions a company's product to gain competitive advantage?
1
Promotion Strategy
2
Sales Strategy
3
Product-mix Strategy
4
Price-mix Strategy
09
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Nitin focuses on targeted groups of consumers promoting his products. Which of the following promotional strategy approach he uses?
1
Above the line
2
Below the line
3
Through the line
4
Diagonal
10
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Marketing mix consists of ____ elements.
1
5
2
3
3
4
4
6
11
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Pond, Maggi, Amul etc. are the example of ____ type of Brand name.
1
Individual Brand name
2
Corporate names
3
Family Brand name
4
Alpha-numeric names
12
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Suggest the consideration related to product that an entrepreneur should take care while selecting a channel of distribution.
1
Types of buyers
2
Unit value of the product
3
Good will
4
Buying quantity
About Marketing Plan - CUET-UG
Marketing Plan is a vital chapter for CUET-UG aspirants. Mastering the concepts covered in this chapter is essential for securing a top rank.
By rigorously practicing the previous year questions associated with this chapter, you can identify high-yield topics, understand the examiner's perspective, and boost your confidence during the actual exam.
Frequently Asked Questions
Why focus on Marketing Plan PYQs?
Analyzing PYQs for this specific chapter reveals the most frequently tested concepts and the typical complexity of questions, allowing you to tailor your study plan efficiently.
How to best use this analysis?
Review the topic breakdown to see which sub-topics within Marketing Plan carry the most weight. Then, tackle the questions iteratively to solidify your understanding.