Financial Markets

Market facilitating to transfer resources from the savers to the entrepreneurs setting new enterprises is:

Match List I with List II

List I Features		List II Concept
A.	These investors are current or retired executives	I.	Venture Capital
B.	It is basically equity finance in relatively new companies	II.	Seed Capital Finance
C.	Capital required for conducting research at pre commercialisation stage for venture to	III.	Pre-public stage
D.	Main goal of this stage is for venture to go public	IV.	Angel Investors

Choose the correct answer from the options given below :

Which of the following is not an approach, a company can choose to promote its products?

Following are the elements of a franchise agreement :
(A) Contract explanation
(B) Operations manual
(C) Due diligence
(D) Proprietary statements
(E) Ongoing site maintenance
Choose the correct answer from the options given below :

Select the one which is not a disadvantage of franchising to the franchisee.

Match List-I with List-II.

List-I		List-II
(A)	Producer → wholesaler retailer → customer	(I)	Three level
(B)	Producer → customer	(II)	One level
(C)	Producer → retailer → customer	(III)	Two level
(D)	Producer → agent → wholesaler → retailer → customer	(IV)	Zero level

Choose the correct answer from the options given below:

Match List-I with List-II.

List-I		List-II
(A)	When to place an order	(I)	Order quantity
(B)	Cost for ordering	(II)	Reorder point
(C)	How much to order	(III)	Includes cost of money tied up
(D)	Inventory carrying cost	(IV)	Includes paperwork

Choose the correct answer from the options given below:

Annual quantity of pens sold by a shop is 1,200 at the rate of ₹100 per unit. Cost of placing an order and receiving is ₹500 per order. Inventory holding cost ₹30 per annum. Calculate EOQ?

Match List-I with List-II.

List-I		List-II
(A)	Merger between companies producing different goods for one specific finished product	(I)	Horizontal merger
(B)	Merger between firms that are totally unrelated	(II)	Market extension merger
(C)	Merger between companies in the same industry	(III)	Conglomerate
(D)	Merger between companies that deal in same products but separate market	(IV)	Vertical merger

Choose the correct answer from the options given below:

Identify the advantages of franchising to the franchisor:
(A) Product Acceptance
(B) Cost advantage
(C) Quick Expansion
(D) Capital requirements
(E) Operating and structural controls
Choose the correct answer from the options given below :

An entrepreneur should make every effort to prepare a comprehensive and detailed marketing plan as a component of business plan. Choose the right sequence to preparation.
(A) Identify the target market
(B) Establish goals
(C) Define marketing strategy
(D) Conduct SWOT analysis
(E) Business situation analysis
Choose the correct answer from the options given below:

Match List-I with List-II.

List-I		List-II
(A)	Trade mark	(I)	It identifies and distinguishes the source of a service rather than a product
(B)	Brand mark	(II)	It is a word phrase symbol that identifies and distinguishes the source of goods
(C)	Service mark	(III)	That part of a brand which can be vocalized
(D)	Brand name	(IV)	It is that part of a brand which can be recognized but can not be vocalized

Choose the correct answer from the options given below:

Which of the following components of sales strategy creates brand awareness by using various marketing channels?
(A) Business Plan
(B) Pricing
(C) Product placement
(D) Promotions
(E) Indirect sales
Choose the correct answer from the options given below:

Big firms adopt this channel to cut distribution costs and to sell industrial products of high Value?
Identify the type of channel of distribution highlighted in the statement from the following: