CUET-UG SERIES
Entrepreneurship

Marketing And Sales Strategy

5 previous year questions.

Volume: 5 Ques
Yield: Medium

High-Yield Trend

5
2023

Chapter Questions
5 MCQs

01
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Companies appoint _______ to contact prospective buyers and create awareness about the company's product.
1
Agent
2
Salesperson
3
Retailers
4
Wholesaler
02
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Match List I with List II
List IList II
A.Price mixI.The path or route along which goals move from producer to consumer
B.Place mixII.The value that is put on product
C.Product mixIII.This refers to the item actually being sold
D.Promotion mixIV.Refers to activities undertaken to make the product known to users and trade
Choose the correct answer from the options given below :
1
A-I, B-II, C-III, D-IV
2
A-IV, B-I, C-III, D-II
3
A-II, B-I, C-III, D-IV
4
A-II, B-III, C-IV, D-I
03
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
From the following statements identify that describes sales strategy
1
It refers to all the activities undertaken to make the product or service known to the user and trade
2
It consists of a plan that positions a company's brand or product to gain a competitive advantage
3
It is composed of several strategies for growth
4
It is a mixture of controllable marketing variables
04
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Identify the different methods used for Below the line method to promote company's product.
A. Sponsorship
B. Cinema advertising
C. Online banner advertisements
D. Public Relations
E. Direct marketing
Identify the various methods that can be used by company to promote in product under its Below the line approach.
1
A, B and C only
2
A, D and E only
3
C, D and E only
4
B, C and D only
05
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Rohan is manufacturing cold drinks. He sells three sizes, 100 ml for ₹8, 1 litre for ₹20 and 2.25 litre for ₹80.
Identify the price strategy used by Rohan.
1
Cost-plus pricing
2
Penetration pricing
3
Creaming pricing
4
Variable pricing

About Marketing And Sales Strategy - CUET-UG

Marketing And Sales Strategy is a vital chapter for CUET-UG aspirants. Mastering the concepts covered in this chapter is essential for securing a top rank.

By rigorously practicing the previous year questions associated with this chapter, you can identify high-yield topics, understand the examiner's perspective, and boost your confidence during the actual exam.

Frequently Asked Questions

Why focus on Marketing And Sales Strategy PYQs?

Analyzing PYQs for this specific chapter reveals the most frequently tested concepts and the typical complexity of questions, allowing you to tailor your study plan efficiently.

How to best use this analysis?

Review the topic breakdown to see which sub-topics within Marketing And Sales Strategy carry the most weight. Then, tackle the questions iteratively to solidify your understanding.