CUET-UG SERIES Entrepreneurship
Marketing And Sales Strategy
5 previous year questions.
Volume: 5 Ques
Yield: Medium
High-Yield Trend
5
2023 Chapter Questions 5 MCQs
01
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Companies appoint _______ to contact prospective buyers and create awareness about the company's product.
1
Agent
2
Salesperson
3
Retailers
4
Wholesaler
02
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Match List I with List II
Choose the correct answer from the options given below :
| List I | List II | ||
| A. | Price mix | I. | The path or route along which goals move from producer to consumer |
| B. | Place mix | II. | The value that is put on product |
| C. | Product mix | III. | This refers to the item actually being sold |
| D. | Promotion mix | IV. | Refers to activities undertaken to make the product known to users and trade |
1
A-I, B-II, C-III, D-IV
2
A-IV, B-I, C-III, D-II
3
A-II, B-I, C-III, D-IV
4
A-II, B-III, C-IV, D-I
03
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
From the following statements identify that describes sales strategy
1
It refers to all the activities undertaken to make the product or service known to the user and trade
2
It consists of a plan that positions a company's brand or product to gain a competitive advantage
3
It is composed of several strategies for growth
4
It is a mixture of controllable marketing variables
04
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Identify the different methods used for Below the line method to promote company's product.
A. Sponsorship
B. Cinema advertising
C. Online banner advertisements
D. Public Relations
E. Direct marketing
Identify the various methods that can be used by company to promote in product under its Below the line approach.
A. Sponsorship
B. Cinema advertising
C. Online banner advertisements
D. Public Relations
E. Direct marketing
Identify the various methods that can be used by company to promote in product under its Below the line approach.
1
A, B and C only
2
A, D and E only
3
C, D and E only
4
B, C and D only
05
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Rohan is manufacturing cold drinks. He sells three sizes, 100 ml for ₹8, 1 litre for ₹20 and 2.25 litre for ₹80.
Identify the price strategy used by Rohan.
Identify the price strategy used by Rohan.
1
Cost-plus pricing
2
Penetration pricing
3
Creaming pricing
4
Variable pricing