CUET-UG SERIES Entrepreneurship
Marketing Management
8 previous year questions.
Volume: 8 Ques
Yield: Medium
High-Yield Trend
8
2023 Chapter Questions 8 MCQs
01
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Match List-I with List-II.
Choose the correct answer from the options given below:
| List-I | List-II | ||
| (A) | Force acquisition | (I) | Back flip Acquisition |
| (B) | Purchasing company becomes subsidiary of purchased company | (II) | Reverse Acquisition |
| (C) | Private company taking over a public company | (III) | Friendly Acquisition |
| (D) | Cordial acquisition | (IV) | Hostile Acquisition |
1
(A)-(III), (B)-(IV), (C)-(I), (D)-(II)
2
(A)-(IV), (B)-(III), (C)-(II), (D)-(I)
3
(A)-(I), (B)-(II), (C)-(III), (D)-(IV)
4
(A)-(IV), (B)-(I), (C)-(II), (D)-(III)
02
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Match List-I with List-II.
Choose the correct answer from the options given below:
| List-I | List-II | ||
| (A) | Product | (I) | Distribution channel |
| (B) | Price | (II) | Popularity about product |
| (C) | Place | (III) | Brands, packing, labelling |
| (D) | Promotion | (IV) | Skimming price, Penetration Price |
1
(A)-(III), (B)-(I), (C)-(IV), (D)-(II)
2
(A)-(III), (B)-(IV), (C)-(I), (D)-(II)
3
(A)-(II), (B)-(IV), (C)-(I), (D)-(III)
4
(A)-(IV), (B)-(III), (C)-(II), (D)-(I)
03
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Match List-I with List-II.
Choose the correct answer from the options given below:
| List-I | List-II | ||
| (A) | Producer→ Consumer | (I) | One level |
| (B) | Producer → Retailer → Consumer | (II) | Three level |
| (C) | Producer → Wholesaler → Retailer → Consumer | (III) | Direct level |
| (D) | Producer → Agent → Wholesaler → Consumer → Retailer | (IV) | Two level |
1
(A)-(III), (B)-(I), (C)-(IV), (D)-(II)
2
(A)-(III), (B)-(IV), (C)-(I), (D)-(II)
3
(A)-(III), (B)-(I), (C)-(II), (D)-(IV)
4
(A)-(III), (B)-(IV), (C)-(II), (D)-(I)
04
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Which of the following are the components of sales strategy.
(A) Product placement
(B) Core selling strategies
(C) Testimonials
(D) Price
(E) Promotion
Choose the correct answer from the options given below:
(A) Product placement
(B) Core selling strategies
(C) Testimonials
(D) Price
(E) Promotion
Choose the correct answer from the options given below:
1
(A), (B), (C) and (D) only
2
(A), (C), (D) and (E) only
3
(A), (B), (C) and (E) only
4
(B), (C), (D) and (E) only
05
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
Mukesh has created a new brand of clothes for babies below the age of 5 years. He wants to use below the line strategy. Which method he must not use under below the line strategy.
1
Sales promotion
2
Personal selling
3
TV Ads
4
Direct marketing
06
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
For the selling of customised products the marketing process requires, which channel of distribution from the following?
1
Producer Consumer
2
Product - Wholesaler - Retailer - Consumer
3
Producer - Agent - Retailer - Consumer
4
Producer - Retailer - Consumer
07
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
It creates cost control and cost reduction pressures from the start, leading to greater efficiency. The statement is an advantage of which pricing method:
1
Cost plus pricing
2
Penetration pricing
3
Creaming pricing
4
Variable pricing
08
PYQ 2023
medium
entrepreneurship ID: cuet-ug-
A direct sale by a company of its securities to a limited number of investors is called:
1
Initial public offering
2
Rights issue
3
Private Placement
4
Preferential Shares