Consumer Theory

Consumers have the right to safety, information, choice, and redressal. Problems include lack of awareness, misleading advertisements, unethical practices, and complicated legal processes.

A consumer is any individual who purchases goods or services for personal use rather than for resale or production.

1. Empowers individuals to make informed purchasing decisions. 2. Protects consumers from fraud and exploitation.

A consumer is defined as someone who purchases goods or services for personal use rather than for resale or business purposes.