Extension Education And Communication

Step 1: Understanding Public Service Announcement (PSA).
A Public Service Announcement is a short message designed to inform and educate people about important social issues and encourage positive behaviour in society.
Step 2: Feature 1 – Clear and simple message.
The message should be clear, simple and easy to understand so that people of all ages can quickly grasp the importance of the Swachh Bharat Abhiyan.
Step 3: Feature 2 – Informative and awareness-oriented.
The PSA should spread awareness about cleanliness, hygiene and the importance of keeping the environment clean.
Step 4: Feature 3 – Motivating the public.
The message should motivate people to take action, such as avoiding littering, maintaining cleanliness and participating in community cleaning activities.
Step 5: Conclusion.
Thus, an effective PSA should have a clear message, spread awareness and inspire people to adopt positive social behaviour.

Step 1: Understanding the BBBP scheme.
The Beti Bachao, Beti Padhao (BBBP) scheme was launched by the Government of India to address the declining child sex ratio and to promote the importance of educating and empowering girls in society.
Step 2: Objective 1 – Prevent gender discrimination.
One key objective of the scheme is to prevent gender-biased sex selection and promote the value of the girl child in society. It aims to change negative attitudes towards girls.
Step 3: Objective 2 – Ensure survival and protection of the girl child.
The scheme focuses on improving the health, safety and well-being of girls so that they can grow in a safe and supportive environment.
Step 4: Objective 3 – Promote education of girls.
Another important objective is to encourage education for girls and ensure equal opportunities for learning and development.
Step 5: Conclusion.
Through these objectives, the BBBP scheme works to change societal mindsets and promote equality, dignity and opportunities for girls.

Step 1: Understanding development communication.
Development communication refers to the use of communication methods to spread awareness, educate people and support social and economic development in society.
Step 2: Similarity between Print Media and ICT.
Both Print Media and Information and Communication Technologies (ICT) are used to spread information, educate the public and create awareness about social issues and development programmes.
Step 3: Difference between Print Media and ICT.
Print Media includes newspapers, magazines and pamphlets that provide information in printed form, while ICT includes digital tools such as the internet, mobile phones, television and computers that allow faster and more interactive communication.
Step 4: Conclusion.
Therefore, both methods are used for communication and awareness, but print media uses printed materials while ICT uses modern digital technologies for communication.

Step 1: Understanding government youth programmes.
The Government of India runs several youth development programmes to encourage leadership, teamwork, and physical development among young people. Many of these programmes provide financial support to youth clubs to conduct outdoor and adventurous activities.
Step 2: Purpose of the Promotion of Adventure programme.
The Promotion of Adventure programme is designed to encourage youth participation in adventurous activities such as mountaineering, trekking, canoeing, river rafting, coastal sailing, and other outdoor sports. Through this programme, youth clubs receive financial assistance to organize such activities that promote courage, discipline, and teamwork.
Step 3: Comparison with other options.

• (A) Scouts and Guides: Incorrect. This organization focuses on character building and community service but is not specifically the government programme mentioned in the question.
  
• (B) Promotion of national Integration: Incorrect. This programme promotes unity and cultural exchange rather than adventure activities.
  
• (C) Promotion of adventure: Correct. This programme supports activities such as mountaineering, trekking, canoeing, and sailing.
  
• (D) National Service Scheme: Incorrect. NSS focuses on community service and social development activities.
  

Step 4: Conclusion.
Therefore, the government programme that provides financial assistance to youth clubs for adventure activities is the Promotion of Adventure programme. Final Answer: Promotion of adventure.

Step 1: Understanding the National Youth Policy.
The National Youth Policy (NYP) 2014 was introduced by the Government of India to empower young people and promote their participation in national development. The policy defines the age group considered as youth for planning and implementing youth-related programmes.
Step 2: Definition of youth according to NYP 2014.
According to the National Youth Policy 2014, individuals between the ages of 15 and 29 years are classified as youth in India. This age group represents a significant portion of the population and plays a crucial role in the country's development.
Step 3: Comparison with other options.

• (A) 18–35 years: Incorrect. This age group is not defined as youth in NYP 2014.
  
• (B) 18–25 years: Incorrect. This range is narrower than the official definition.
  
• (C) 16–30 years: Incorrect. This does not match the official policy definition.
  
• (D) 15–29 years: Correct. This is the official age range defined as youth under the National Youth Policy 2014.
  

Step 4: Conclusion.
Therefore, according to the National Youth Policy 2014, youth in India are defined as individuals aged 15 to 29 years. Final Answer: 15–29 years.