Step 1: Definition.
The interview method is a qualitative research technique where the interviewer asks questions to collect data directly from respondents.
Step 2: Features.
\begin{itemize} \item Direct and personal contact with respondents. \item Questions may be structured (pre-determined) or unstructured (open-ended). \item Responses are recorded immediately for analysis. \end{itemize}
Step 3: Importance.
Interviews provide detailed, accurate, and first-hand information about opinions, attitudes, and experiences. They are widely used in sociology, psychology, and market research.
Final Answer: