CUET-UG SERIES Mass-media
Connectedness With The Audience
2 previous year questions.
Volume: 2 Ques
Yield: Medium
High-Yield Trend
2
2023 Chapter Questions 2 MCQs
01
PYQ 2023
medium
mass-media ID: cuet-ug-
The technique used to develop audience flow by grouping together programs with similar appeals is called?
1
Theming
2
Stripping
3
Bridging
4
Stacking
02
PYQ 2023
medium
mass-media ID: cuet-ug-
Match List - I with List - II.
Choose the correct answer from the options given below :
| List - I | List - II | ||
| (A) | Magic Bullet Theory | (I) | Paul Lazarsfeld |
| (B) | Personal Influence Theory | (II) | Elihu Katz |
| (C) | Mass Audience Theory | (III) | Harold Lasswell |
| (D) | Uses and Gratifications Theory | (IV) | Herbert Blumer |
1
(A)-(III), (B)-(II), (C)-(IV), (D)-(I)
2
(A)-(II), (B)-(III), (C)-(IV), (D)-(I)
3
(A)-(III), (B)-(I), (C)-(IV), (D)-(II)
4
(A)-(III), (B)-(IV), (C)-(II), (D)-(I)