Media Marketing

Cross promotion refers to a marketing technique in which two or more businesses collaborate to reach a shared target audience. This is often used to expand the reach of both brands and increase awareness among new customers.

Step 1: Understanding the Concept:
The question asks to identify the core things that advertising aims to sell or promote. Advertising is a form of marketing communication used to persuade an audience.
Step 2: Detailed Explanation:
Let's analyze what advertising can promote:
- (A) An idea: Advertising is frequently used to promote ideas, causes, or opinions. Examples include public service announcements (e.g., against drunk driving) or political campaigns. This is correct.
- (B) A product: This is the most common purpose of advertising, promoting tangible goods for sale, from cars to soap. This is correct.
- (C) A service: Advertising is also used to promote intangible services, such as banking, insurance, or travel packages. This is correct.
- (D) A fantasy: While advertisements often use fantasy, imagery, and emotional appeals to create a desirable brand image or lifestyle, the fantasy itself is a persuasive technique, not the item being sold. The transaction involves buying a product, service, or adopting an idea that the fantasy is associated with. Therefore, it is not a direct object of the purchase in the same way as the other three.
The primary objectives of advertising are to persuade people to buy products, use services, or adopt ideas.
Step 3: Final Answer:
Advertising is used to persuade people to buy products, services, and ideas. Thus, the correct combination is (A), (B), and (C). This corresponds to option (2).

Step 1: Understanding the Concept:
This question asks for the specific term used in television programming for a particular scheduling strategy.
Step 2: Detailed Explanation:
Let's define the programming terms:
- (A) Bridging: Scheduling a program so that it runs longer than a competing show, forcing viewers to join the competing show late.
- (B) Stacking (or Block Programming): Scheduling several episodes of the same show or shows of the same genre back-to-back in a block.
- (C) Theming: A type of block programming where all the shows in a block share a common theme.
- (D) Stripping: This is the practice of scheduling a program, typically a syndicated one (like a sitcom or a talk show), at the same time slot every day of the week, usually Monday through Friday. This builds a loyal, habitual audience for that time slot. The question perfectly describes this strategy.
Step 3: Final Answer:
The strategy of scheduling the same show at the same time every weekday is known as stripping. Therefore, option (D) is the correct answer.