CUET-UG SERIES Business-studies
Marketing Management
11 previous year questions.
Volume: 11 Ques
Yield: Medium
High-Yield Trend
11
2023 Chapter Questions 11 MCQs
01
PYQ 2023
medium
business-studies ID: cuet-ug-
If there was no planning, employees would be working in different directions and the organisation would not be able to achieve its desired goals.
Which of the following importance of planning is highlighted in the above lines?
Which of the following importance of planning is highlighted in the above lines?
1
Planning provides directions
2
Planning reduces the risk of uncertainty
3
Planning facilitates decision making
4
Planning provides innovative ideas
02
PYQ 2023
medium
business-studies ID: cuet-ug-
Marketing mix includes various elements; often referred to as four ‘Ps' of marketing. One of these P's includes activities that make firm's products available to the target customers at right phase, at right time, to right people without change. Name the element.
1
Product
2
Place
3
Price
4
Promotion
03
PYQ 2023
medium
business-studies ID: cuet-ug-
Which function of marketing is particularly necessary for products that are not produced according to predetermined specifications ?
1
Branding
2
Grading
3
Standardisation
4
Promotion
04
PYQ 2023
medium
business-studies ID: cuet-ug-
India's largest domestic investor Life Insurance Corporation of India has once again come to government's rescue by subscribing 70% of Hindustan Aeronautics ₹4,200 crore Initial Public Offering (IPO). Which market is being reflected in the above case ?
1
Secondary Market
2
Money Market
3
Primary Market
4
Depository Market
05
PYQ 2023
medium
business-studies ID: cuet-ug-
Money Market is a market for short term funds which deals in monetary assets whose period of maturity is upto one year. It's instruments are
A. Call Money
B. Shares
C. Debentures
D. Treasury Bills
E. Certificate of Deposit
Choose the correct answer from the options given below :
A. Call Money
B. Shares
C. Debentures
D. Treasury Bills
E. Certificate of Deposit
Choose the correct answer from the options given below :
1
A, D and E only
2
A, B and C only
3
B, C and D only
4
B, C and E only
06
PYQ 2023
medium
business-studies ID: cuet-ug-
Match LIST I with LIST II
Choose the most appropriate answer from the options given below
LIST I | LIST II (Marketing Philosophies) | ||
| A | Availability and affordability of product | I | Marketing Concept |
| B | Product improvement | II | Production Concept |
| C | Selling and promoting | III | Product Concept |
| D | Profit through integrated marketing | IV | Selling Concept |
1
(A)-(II), (B)-(III), (C)-(IV), (D)-(I)
2
(A)-(III), (B)-(II), (C)-(I), (D)-(IV)
3
(A)-(II), (B)-(III), (C)-(I), (D)-(IV)
4
(A)-(II), (B)-(IV), (C)-(III), (D)-(I)
07
PYQ 2023
medium
business-studies ID: cuet-ug-
Mc.Donalds, the fast food giant made major changes in its menu to be able to survive in Indian market. Which feature of management is reflected in above case?
1
Management is an intangible force
2
Management is a dynamic function
3
Management is all pervasive
4
Management is multidimensional
08
PYQ 2023
medium
business-studies ID: cuet-ug-
Ravi, the Sales Manager of Global Limited, never listens to others regarding sales policies, he thinks that he only is qualified to evaluate, judge and decide policies related to sales decisions. This leads to conflict among him and other departmental heads. So coordination is required to reconcile the differences between Ravi and other departmental heads.
Which importance of coordination is referred to in above case.
Which importance of coordination is referred to in above case.
1
Growth in size
2
Functional Differentiation
3
Specialisation
4
Increasing Efficiency
09
PYQ 2023
medium
business-studies ID: cuet-ug-
Identify the concept that refer to the difference between current assets and current liabilities.
1
Gross working capital
2
Working capital
3
Net working capital
4
Fixed capital
10
PYQ 2023
medium
business-studies ID: cuet-ug-
Read the following and select what is marketed?
'Visit Agra-'City of Love', 'Udaipur'- 'The City of Lakes', 'Mysore- 'The City of Gardens'
'Visit Agra-'City of Love', 'Udaipur'- 'The City of Lakes', 'Mysore- 'The City of Gardens'
1
Product
2
Persons
3
Place
4
Information
11
PYQ 2023
medium
business-studies ID: cuet-ug-
The various terms related to branding includes ?
(A) Brand
(B) Brand Name
(C) Brand Mark
(D) Brand Signal
(E) Trade Mark
Choose the correct answer from the options given below :
(A) Brand
(B) Brand Name
(C) Brand Mark
(D) Brand Signal
(E) Trade Mark
Choose the correct answer from the options given below :
1
(A), (B), (D) and (E) Only
2
(A), (B), (C) and (D) Only
3
(A) and (B) Only
4
(A), (B), (C) and (E) Only